Indulging into the relishing taste of mangoes!
It might be a regular mango season for all, but for us, it was very special and close to our hearts.
Avashya Foundation, our CSR arm, hosted Mango Festival, at the Allcargo House, Mumbai on June 10, 2022, to celebrate the flavour, fragrance and taste of the king of the fruits. At the day-long celebration, the farmers from Karjat and Mokhada in Maharashtra sold more than 1000 dozen mangoes to Allcargo employees.
Our vision to benefit the poverty-stricken farmers, particularly from the drought area, by selling these fruits as an additional source of livelihood has been successful in making them more self-reliant.
Maitree has so far supported 15,000 farmers in Maharashtra and under the project, 717975 fruit-bearing saplings have been planted and subsequently nurtured in Karjat in Raigad district and Jawhar and Mokhada in Palghar district. A mixed range of 11 tree species has been planted to promote environmental biodiversity in those regions.
To support and build a deeper association with the target communities through Maitree, Avashya Foundation collaborated with Mumbai-headquartered Light of Life Trust and Mokhada-based Diganta Swaraj Foundation, both working towards empowering underprivileged rural communities. The inclusive engagement helped farmers become aware of the various aspects of the lifecycle of a tree, the effective use of water, the prevention of attacks from bugs and animals and monitoring of the growth of trees.
